Shannon E Reardon

Los Chingones

Part of the TAG Restaurant Group by Chef Troy Guard, Los Chingones (roughly translates to "badass") has 4 locations in the Denver Metro area. The original is a trendy downtown spot serving up street tacos, but is best known for having the best rooftop and margaritas in Denver. It's a bit of a party scene on the weekends, catering to millennials. The Tech Center location bustles with young professionals during lunch, and the Stapleton location is smack in the middle of a neighborhood of young families. The newest location is in a mall, and therefore sees all types.

.gifs

As a fun way to spice up our social media posts, I started making .gifs. Most were simple, just a few frames in Photoshop, using old photos I had taken in our archives. But they were eye catching, and made our posts stand out on a feed.

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When we launched a new happy hour with brand new items, I came up with a mini campaign on Instagram to feature them. I used existing brand graphics and freehand doodles in Illustrator to create art that interacts with the items.

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Digital Stickers

Because the target audience of the Los Chingones's are mostly young adults, we know they're on social media, especially Instagram and Snapchat. That's why I created a series of branded digital stickers, hosted by Giphy, so they are seamlessly integrated into those social platforms.

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Snapchat Filters

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A few years ago I suggest we invest in a Snapchat filter for our downtown location for Rockies Opening Weekend, a huge party day in Denver for everyone, regardless of how they feel about baseball. I also created one for the fourth anniversary of our second location, who was having a "birthday" celebration. We have noticed Snapchat use is on a decline, but the cost of the filter is relatively low, and has produced a respectable ROI in past years.

Physical Stickers

I came up with this fun twist on our logo just as something fun for a one-off sticker run.

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