Shannon E Reardon
Guard & Grace
Part of the TAG Restaurant Group by Chef Troy Guard, with a location in Denver and Houston. Guard and Grace is a "modern steakhouse," balancing contemporary design with old-school sensibilities. Filled with business meetings during lunch, and couples looking for romance at dinner, Guard and Grace will always impress.
Opening Guard and Grace in Houston was a big deal for the company, as it was our first restaurant outside of Colorado. Breaking in to a brand new market, where the name Troy Guard didn't carry any weight, meant exploring brand new marketing techniques for us. We took out a full page ad in Houston Hotel Magazine, aiming to reach a target demographic of business people and tourists staying downtown. We were fortunate to get a great spot, across from the publisher's note. I designed the ad to be straightforward and eye catching, not cluttered by multiple photos of our interior or guests. I let our amazing steak speak for itself, as we do in the restaurant. Unfortunately we didn't have this photo exactly, so I had to painstakingly Photoshop out a plate and blue slate table. I kept the rest of the information minimal, relying on our website to allow guests to book a reservation, communicate our address, and answer any further questions.
Special Event Menus
With so many restaurants, and so many holidays in the world, I spent a lot of time crafting special menus. These were a fun challenge, because they had to reflect both the brand and style of the restaurant, as well as the holiday itself. When determining the size and paper type, I also had to make considerations about if this was a one day special, week long event, etc., and if it was a supplementary menu of specials, or if it was a replacement for the regular menu. This year for Valentine's Day, Guard and Grace was offering their full regular menu, in addition to a few specials, and a prix fixe option. Because it was supplementary, I went with a half sheet to not clutter the table any further; two sided to properly space out a lot of information. It was frustrating that the amount of text on each side couldn't be more balanced, but I worked with what the chefs gave me! I kept the art (single line rose), color scheme (dark red and medium grey), and fonts (a rounded san serif) simple and modern, but still romantic.
I also created Save the Date artwork for Facebook (page and event banners) and Instagram (square).